How did you come up with recommendations for the services they needed?

Any mid-size concert performance needs to entertain and engage the audience. It is important to create a design that excites, but does not overwhelm. The right balance of LED panels, moving heads, and some special effects can do just that. Too much of one thing can take away attention from the artist and may not flow well with the performance.

Quick summary of how you put together the show at the venue/space given.

The intricate design of LED strips upstage left and upstage right was quite a challenge. In scenarios such as this, we look to get as much work done at our shop as possible. Given that the CAA Centre is close to the Pure AV head office, our staff focused a lot on pre-rigging the custom stage set. A lot of the horizontal LED strips were completed at our warehouse and delivered to site ready to be rigged. The pipes for lighting fixtures in between the panels were also put in place so the fixtures could be hung in no time. This undoubtedly saved the client labour costs and ensured that the show was ready on time and within the budget.

Did you run into any complications/ how did you solve them?

Big productions do not come without challenges. As mentioned earlier, anytime you incorporate custom built horizontal LEDs into a show, it creates a wide range of setup difficulties. More often, securing custom designed horizontal LED formations above each other can result in lots of rigging and slow build times. This is because everything has to be firmly secured; and it has to look perfectly leveled. However, In-shop preparation allowed our team to work through the challenges and get it done in a very fast manner.

Given that this is a cultural show, sometimes it can be challenging to understand the flow and emotion of the show. This specifically applies to lighting and video cues. To counteract this challenge, our technicians listened to the artist’s work, for hours, beforehand to learn the intricacies of D.Imman’s music. This approach significantly helped our technicians portray the performer’s emotions through video and lighting.

Was the audience engaged/ how did they interact?

If there is one thing we learned from putting on concerts – audience reactions never lie. Those in attendance came to see one of their favourite artist, and in these instances you will always receive the most natural and honest crowd feedback. If the AV production is in sync with the performer, the reactions of sheer joy and eventual gratitude will be evident.