How did you come up with recommendations for the services they need?

At the Polar Drive Experience we worked with so many event facilitators. As a result, this was one of the few times where we “stood back and followed the lead”. These were some of the best industry professionals putting on a never before seen experience. Our advice was mostly focused on fixture quantity and type; so we can ensure that the perfect amount of static or dynamic lighting provides: colour, texture and event emotion.

Quick summary of how you put together the show at the venue/space given.

The first light tunnel with blue and white chasing lights leads to a magical winter wonderland. This snowy white world features icicles, trees, snow, reindeer sculptures and decorations encrusted in white lights. Next, a sparkling crystal cave tunnel takes you to see the real Santa! That’s right, there was a chance to snap a picture as attendees drove past a real Santa. This world features the traditional colours, textures and décor icons of Christmas. Think garlands, Christmas trees, nut-cracker soldiers, and a sleigh! Then proceed through a shimmering tunnel of gold lights that leads to the grand finale – a dazzling, golden Holiday world, glittering with lights and the visual splendor of the season.

All sounds great, right? It was great, however, without appropriate lighting to ensure all the reindeer, Santa & the Grinch are well lit, the experience simply would not work (or be visible). That is why Pure AV worked tirelessly to deliver, setup and program over 500 lighting fixtures throughout the 5 floors of the drive-through experience. By placing lights into perfect positions, we were able to capture the best elements on every floor. Click on the next tab for the full breakout of the lighting fixture counts.

In regards to audio, all guests had to remain in their vehicles, so we setup a music station called Polar Radio. This was available to every car that was in the tunnel – all they had to do was tune into FM 90.9 as they drove through.

Did you run into any complications/how did you solve them?

Based on the scope of the project, making sure that we had enough electricity not only for ourselves, but for the décor partner, was a challenge. We had to convert various electrical loads from 600V to 208V and even down to 120V for Christmas lights. Furthermore, the electrical room was more than 500ft away, and only on two of the 5 floors. Needless to say, there were lots of cable runs throughout the venue to ensure everyone that needs electrical – had it conveniently located next to them.