Event Data Collection

What if you can turn your next conference or trade show into a data collection and analytics goldmine? All events today are in need of real-time analytics and management of better performance and results. By improving on your installations in real time or forming new insights for a trade show or exhibition, you can record time-sensitive data and statistics. PureAV’s principal event analytics zero in on the best technological solutions and audience data to make sure your “investments” get put to good use.

When you understand the sales and marketing data derivable from event analytics, you will be able to make better decisions that have a direct impact on the number of tickets you sell. While many hosts try to get people to buy their tickets using traditional promotion strategies, identifying new target audiences to fill your seats can make a huge impact on sales. There aren’t many event planners who want to sell fewer tickets, so this is no doubt a huge opportunity.

Using Data Analytics

The age-long methods of handing out flyers, hanging posters and telling people by word of mouth have been replaced by online marketing. Now-a-days everything is measured, and every interaction with your brand is tracked, stored and can be analyzed to improve your overall event experience. In event analytics, this data can be a major asset with which you can optimize every part of your operations before, during and after the function.

Organizations spend thousands of dollars to connect their employees, partners, and customers. But when it boils down to quantifying the success of their events, there is a seemingly inevitable black box they end up in. Thanks to modern smart badge technology, event planners or organizers have the opportunity to rethink measuring event data and ROI. There are key metrics they can collect and analyze with smart badges to measure the general success of an event. As these metrics are built alongside the historical performance of a company’s events, it is often easier to tie the data to the bottom line. Event analytics, amalgamated with power tools, is the empowering force for event marketing teams today.

Conference & Trade Show Analytics

Since there is a plethora of channels provided to help you promote your events online and in person, Pure AV helps you customize physical and digital handouts. When you are running campaigns on many of these channels simultaneously, it becomes critical to stay on top of the sources that actually generate sales or awareness. It’s also necessary to keep in mind how much these “handouts” cost you. This information will, in the long run, help you decide which areas are grey, where to increase investments, both for the still-in-the-pipeline events and for the ones to come.

Leverage Pure AV’s event analytics model and expert service for your next product launch, pop-up activation, conference or trade show. This way you can see for yourself how useful customer analytics can be for ongoing optimization and ROI measurement. Essential for tracking customer behavior, so you are able to discern what works from what doesn’t. With a team of marketing technology experts at your disposal, we can impact on your next event with a data collection ecosystem.

Booking Pure AV Analytics Services

With that in mind, we hope you find these data anlytics options appealing. If so, please do not hesitate to contact our sales staff by filling out the form below, emailing [email protected] or calling 1-800-929-7089. You can expect a response in 24 hours or less. But while you are waiting, slide over to Pure AV social handles to see some of our previous work – Facebook, Instagram, LinkedIn and Youtube. We promise you will be intrigued!

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